BONNAROO + LIVE NATION
Bonnaroo was having an audience retention problem, so we collaborated with Fresh Ground Pepper and downtown theater artists to create pop up performances and reward audience engagement. Pop up tarot reading? Sure! Choreographed homecoming football match? No doubt! Live action Mario Kart? Oh, most definitely.
ESTAS BEAUTY at THE BREASTIES
ESTAS Beauty (Every Scar Tells A Story), is a skincare line for scars and a vendor for The Breasties (a retreat for folks affected by Breast Cancer). How could they introduce their product to a new audience with a sense of care?
We created an activation where attendees sat down and told us their “Scar Stories”. We took those stories and turned them into poems, typed out on a typewriter and gifted on branded paper.
Canva at the atx TV festival
Canva is a fantastic tool for creatives. But how do TV Writers utilize it in their process? We hosted a live panel as part of the ATX TV Festival to let other creatives in on our process.
We shared old whiteboards full of images and post-it notes to demystify breaking the five acts of a tv pilot using Canva. We also shared techniques on developing an idea into a full-fledged pitch.
